How to Make LinkedIn’s New Profile Work for You!
If you haven’t done any marketing with your LinkedIn account, it’s time you learned how this could truly help you in ways you can only imagine at this time. LinkedIn has grown to become a major online place to go for practice professionals and entrepreneurs. With over 259 million users, and more than 3 million LinkedIn business pages, there is a mega opportunity to be found here!
Recently LinkedIn overhauled the profile page, and although we often dislike change, this particular one is for the better. There are some specific ways to make this work for you, and we’re going to examine three of them right now.
3 Ways to optimize your LinkedIn profile page for marketing
- Use your headline, summary and contact info shrewdly! - These areas are the most important in the new profile layout. Know what keywords you wish to be found for, and incorporate them in your headline and summary. You only have 120 characters to work with in your headline, so spend some time to craft a compelling statement about you and your business. Since the summary is now positioned above the fold, this also needs careful attention. Be sure to put any ways you like to be contacted in your contact information, and don’t forget to link out to your site from there!
- Acquire and feature testimonials - Getting recommendations and testimonials is what social proof is all about. Having others rave about you and your practice is is always good.
- Get a professionally done photo - Don’t put up your latest candid snapshot from your daughter’s birthday party (or worse!). This isn’t Facebook! Get a professional photo done that reflects how you look now, and how you want to appear to a new client, as a few of these people might up being! Resist the temptation to be creative here, or to use old photos, not matter how good they were. They don’t look like you do now, and that may come back to hurt you in the wallet!